Upcoming online learning events: Marketing cattle strategically with Integrity Beef Program

Noble Research Institute will host two online learning events about marketing cattle strategically with the Integrity Beef Alliance programs. Photo provided.

Noble Research Institute
Robyn Peterson

ARDMORE — Noble Research Institute’s Integrity Beef Alliance Program will host two online learning events about marketing cattle strategically with the Integrity Beef programs.

The Integrity Beef Alliance Program is a comprehensive beef production system founded on best management practices. The program simplifies cow-calf producer management decisions and increases marketing opportunities through the production of high quality cattle.

The first event, Marketing Cattle Strategically with Integrity Beef Terminal Calf Program, will be from 2-4 p.m. CDT Tuesday, Sept. 1. This event will focus on the marketing benefits that a cow-calf producer can see when participating in the program.

The second event, Marketing Heifers Strategically with Integrity Beef Replacement Female Program, will be from 2-4 p.m. CDT Wednesday, Sept. 2. This program is centered on properly developing and vaccinating first-calf heifers with protocols to develop a breeding program to ensure calving ease and high weaning weights of the first calf.

“Large and small ranches benefit equally from participating in the nationally recognized and award-winning Integrity Beef Alliance,” said Robert Wells, Ph.D., Noble Research Institute livestock consultant and Integrity Beef Alliance executive director. “Through uniform and elevated standard management practices, Integrity Beef cattle far surpass industry standards for performance, quality, health and behavior.”

Attendees will have a chance to ask questions and engage in online discussion during these livestreamed events.

There is no registration fee, but preregistration is required to receive meeting login details prior to the event. For more information and to register, please visit www.noble.org/events.

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