First United Bank
Amy Cassey
DURANT – First United Bank is proud to celebrate the outstanding career and achievements of Layna Dupuis, Director of Retail Banking. Recently honored as one of the industry’s rising stars by American Banker: The Most Powerful Women in Banking: Next 2024, Dupuis has played a pivotal role in the bank’s success. This prestigious recognition by American Banker highlights 15 exceptional women under 40, nominated by their institutions for their potential to ascend to the C-suite.
Layna Dupuis began her banking journey as a high school junior in Idabel, Oklahoma. Her talent for customer service quickly became evident, leading to a series of promotions throughout her college years and solidifying her interest in a banking career.
In 2008, shortly before earning her degree in business administration from Southeastern Oklahoma State University, Dupuis joined First United Bank as an operations manager. Over the years, she advanced to various leadership roles, including financial center manager, regional retail manager, and director of customer care.
In June 2022, Dupuis was appointed Director of Retail Banking. Under her leadership, First United navigated rising interest rates and a liquidity crisis in 2023 by implementing a companywide contact program to strengthen client relationships. Her efforts led to a 14% increase in deposits and a 60% rise in retail accounts by the first quarter of 2024.
Dupuis also launched an initiative in March 2024 to enhance First United’s presence in the small-business sector, forming a team of 17 retail business bankers from within the organization.
“Layna’s dedication and innovative approach have been instrumental in our recent growth,” said Renee Newman, Chief Experience Officer. “Her ability to connect with customers and lead her team through challenging times is truly commendable.”
Reflecting on her journey, Dupuis is grateful for the opportunities and mentorship she received, which have shaped her commitment to a lifelong career in banking.
“Layna embodies the values of First United Bank,” said Greg Massey, CEO. “Her leadership has driven significant growth and strengthened our relationships with the communities we serve. We are incredibly proud to have her on our team.”
First United Bank & Trust is honored to have Layna Dupuis as a key leader and looks forward to her continued contributions to the bank’s success. For more information about First United Bank and our award-winning workplace culture, please visit FirstUnitedBank.com.